The emergence of the coconut industry in Malaysia related to the demand for coconut products has risen over the past decade as a result of higher awareness of the health benefits of the fruit. The processed product from coconut expand from coconut water and coconut milk to desiccated coconut. Some coconut factory in which started out by selling coconut powder nowadays has changed so much since those days. In the early days when the selling point was convenience farmers could keep the product longer. Today it has moved one step ahead whereby consumers prefer to have coconut in liquid form so they do not have to mix it. Fifteen years ago some coconut product put it in a Tetra Pak and consumers can just cut it and pour the coconut milk into their curry or dessert. It was reported that some coffee drinkers are beginning to replace dairy with coconut milk while coconut water began seeing a surge in demand about 12 years ago. This is particularly so in countries that do not produce coconuts. A report from USA is one of them and now expanded to Europe, Australia, China and Japan. As reported by Linaco Sdn Bhd from Batu pahat in which the exports account for about half of Linaco’s revenue came from the US and China as being its biggest markets. The company is planning to tap the Middle East and already export for 40 other country currently. Many will ask at the weather there in which coconut water should be able to help them a lot.
Another product that is enjoying an increase in popularity from coconut is Virgin Coconut Oil (VCO) despite some of the improvement of standards in the industry. While there is a lot of cases regarding 'cannibalisation' of other oil products such as soybean, olive and seed oil lately many are getting alternatives for healthy oils. Coconut oil is very stable. When consumer cook or deep fry using it, the body of the coconut oil does not change as much compared with olive oil. That is why people often warn you not to cook in high heat. Coconut oil has a very high tolerance to heat so that the structure and nutrients in the oil do not change with high heat. From my observation that virgin coconut oil is an emerging opportunity for small scale entrepreneurs and medium scale manufacturers in Malaysia. There is also demand for young coconuts that can be served and consumed in restaurants. The young coconut are quite expensive today costing RM5 to RM6 each. If we promote our coconuts accordingly it can be a good opportunity. The possibility for the use of the Malayan Yellow Dwarf (MYD) and Malayan Red Dwarf (MRD) varieties recommended because they can get more returns if they sell young coconuts. The other parts of the coconut tree can be used for various purposes. The coconut trunk for instance can be used to build furniture whilst the young leaves for ketupat and the fibre in which is the outer layer of the coconut are an important usage in the agricultural sector including cocopeat. Cocopeat is an important medium for plants to grow especially in fertigation technology and farmers in Cameron Highlands used it for wide range of vegetables selection and strawberry production. The coconut emergence industry in Malaysia should successfully gain more stake holder in the future. Thanks....
Another product that is enjoying an increase in popularity from coconut is Virgin Coconut Oil (VCO) despite some of the improvement of standards in the industry. While there is a lot of cases regarding 'cannibalisation' of other oil products such as soybean, olive and seed oil lately many are getting alternatives for healthy oils. Coconut oil is very stable. When consumer cook or deep fry using it, the body of the coconut oil does not change as much compared with olive oil. That is why people often warn you not to cook in high heat. Coconut oil has a very high tolerance to heat so that the structure and nutrients in the oil do not change with high heat. From my observation that virgin coconut oil is an emerging opportunity for small scale entrepreneurs and medium scale manufacturers in Malaysia. There is also demand for young coconuts that can be served and consumed in restaurants. The young coconut are quite expensive today costing RM5 to RM6 each. If we promote our coconuts accordingly it can be a good opportunity. The possibility for the use of the Malayan Yellow Dwarf (MYD) and Malayan Red Dwarf (MRD) varieties recommended because they can get more returns if they sell young coconuts. The other parts of the coconut tree can be used for various purposes. The coconut trunk for instance can be used to build furniture whilst the young leaves for ketupat and the fibre in which is the outer layer of the coconut are an important usage in the agricultural sector including cocopeat. Cocopeat is an important medium for plants to grow especially in fertigation technology and farmers in Cameron Highlands used it for wide range of vegetables selection and strawberry production. The coconut emergence industry in Malaysia should successfully gain more stake holder in the future. Thanks....
M Anem,
Putrajaya,
Malaysia.
(July 2022).
No comments:
Post a Comment