Total durian export to China compare to the total approved volume of fresh durian exports from Malaysia to China increases every year. Reported that the Malaysian durians are in high demand in countries such as China and Singapore with China's fresh durian market valued at RM32 billion in 2023. One of the main challenges faced by Malaysia's durian industry in maintaining the competitiveness of fresh durians, he said, was the inability to meet demand. The demand for fresh durians in the export market cannot be met with current production levels, as the supply of fresh durians is limited to the harvest season in which typically occurs only twice a year. The government initiatives to assist durian farmers through the Department of Agriculture (DOA) and up today DOA had provided incentives for durian cultivation under the Long-Term Fruit Crop Development Project, as part of the 12th Malaysia Plan (12MP). Between 2021 and 2024 a total of 4,762 individuals have benefited from this programme, receiving support such as farm infrastructure development, agricultural inputs, and farming equipment.
In other report stated that 'Durian demand surges in China, downstream products promoted in Middle East and Europe' as atated by Agriculture and Food Security Minister relevan with this topic. By intensifying efforts to promote the economic value of durian in the Middle East and Europe, starting with the sales of downstream products made from the 'King of Fruits'. Agriculture Ministry however had no immediate plans to export fresh durians to new markets apart from China and given the unmet demand in the world's most populous nation. Malaysia's durian exports to China are thriving. Most of our shipments are currently limited to major cities in China with populations of between 15 and 30 million people. This means that smaller cities have yet to be exposed or experience our durians, indicating an untapped market for the fruit. Despite the competition from Vietnam, the Philippines and Thailand that offering their homegrown durians there in which China has 1.4 billion people and with 800 million who are able to afford premium products. Minister visit to one of the supermarkets in China he noticed that Malaysian durians were sold out within a few hours after it was put on the shelves. For instance just say our durians arrived at the store at 1.30pm and by 4pm it was all sold out, despite it being sold at a high price. Speaking at a press conference at MARDI Duriotourism facility in Kuala Kangsar, he admitted that there is a growing interest in downstream durian-based products in the Middle East and Europe. Consumers in these regions may not eat fresh durians, but they enjoy durian-based products like ice cream and bread buns. All guests and visitors witnessed the rebranding of the MDUR88 durian variety as 'Mardi Super (MS88)] to elevate Malaysia's premium durian offerings on the global stage. The Mardi Super (MS88) type/variety, developed through extensive research, is positioned as a premium durian with exceptional taste, creamy texture, and disease resistance, making it competitive with other high-end varieties available worldwide. The importance of supporting downstream durian industries to boost the fruit's global marketability. Although the private sector primarily drives the downstream industry, we will provide support because these products appeal to a broader audience. For instance, while Japanese or European consumers may find durians as a whole fruit unfamiliar, they readily enjoy durian base ice cream, bread and products. Earlier this month, the Malaysian Embassy in Tehran hosted a durian reception on Dec 22, featuring the iconic variety Durian Musang King' in which the event highlighted durian's cultural significance, global appeal, and economic value to an audience, diplomats, food enthusiasts, and business representatives. The reception served as a platform to showcase Malaysia's agricultural excellence and promote its flagship durian variety to new global audiences. Thanks.
M Anem,
Putrajaya,
Malaysia.
(April 2025).